The old saying ' better safe than sorry' is full of case studies, with varying results, on the front of the s.c. crisis management. The numerous case studies on crisis management in fact converge on one crucial point which is, precisely, the ability to predict the situation where possible, and however to counteract appropriately and timely. Thanks to an updated knowledge of what is happening or about to happen, and the accessibility of appropriate tools, resources and procedures for pro-action. FARE therefore works on several fronts.
First of all, all the ' rumors' potentially destined to become security crisis – or at least, to have an impact on customers, territories and markets, trust – must be monitored. Analyze and investigate the international alerts, possibly before they reach public domain. On-time assessment of the various direct and indirect risks.
In an emergency, it is useful to be able to rely on external support for risk analysis and management of the crisis on different technical, legal and regulatory, reporting and communication levels. To better interact with the institutions, scientific communities, consumers and stakeholders, the media.
But above all, to return to the old saying, it is essential to be ready. Thanks to the development of appropriate crisis management procedures, which must be shared within the organization, tested and updated periodically, hoping they will not get tested live. These procedures must in all cases be able to coordinate the management, legal and technical, public affairs and communication skills essential to mitigate the risks.