The ancient adage 'Prevention is better than cure' it is rich in case studies, with alternating results, on the front of the cd crisis management. The numerous case-study in fact, crisis management converge on a single crucial issue which is represented precisely by the ability to foresee the situation where possible, and in any case to interact in an appropriate and timely manner. Thanks to an up-to-date knowledge of what is happening or is about to happen, and to the preparation of suitable tools, resources and procedures for pro-action. FARE therefore works on different fronts.
First of all, it is necessary to monitor all therumors'potentially destined to turn into a security crisis, or in any case have an impact on customers, territories and markets, trust. Analyze and investigate community alert situations, possibly before they reach the public domain. Evaluate the various direct and indirect risks in time.
In an emergency, it is useful to be able to rely on external support for risk analysis and crisis management at the various technical, legal and regulatory, relationship and communication levels. To better interact with institutions, scientific communities, consumers and stakeholders, the media.
But above all, to go back to the old adage, it is essential to be ready. Thanks to the development of suitable crisis management procedures, which must be shared, tested and updated on a regular basis, in the hope of never having to experience them live. In any case, these procedures must be able to coordinate the managerial, legal and technical skills of public affairs and communication essential to mitigate risks.
